Rebranding: Li Yuan Mee Pok
Logo rationale: Symbol
Li Yuan Mee Pok's symbol is based off the Japanese translation of the brand, representing our prevalent Japanese influences. The characters have been designed to resemble plump and juicy noodle strands — Mee Pok is our signature dish and we are well-loved for our "QQ" noodle texture. In addition to the round and bubbly typeface used, our adventurous and fun-loving personality is conveyed by playfully tilting the characters at different angles. Each of them also varies slightly from the others in size.
Logo rationale: Word mark
The word mark is placed below the symbol. The typeface displays a quirky style while maintaining legibility and visual clarity. It has been tweaked for rounder edges, which exaggerates our fun and approachable brand image. To make the word mark more identifiable and distinct on its own, the letters "U" and "N" have been tilted subtly, and the negative space within "A" was replaced with the same circle element present in the symbol. This strengthens Li Yuan Mee Pok's unique brand identity, enhances our playful art direction, and ensures consistency across the look-and-feel of the entire logo.
